TOYZY felting kits allow anybody, adult or child, make the first steps in this incredible art or increase their mastership level!

6The Opt-Product Ltd. Company (TOYZY and mySweeBe) has been producing crafts kits since 2014. And we are glad to be the first company in Russia to have introduced original designed, simple and complete craft kits to create a do-it-yourself knitted toy. At this moment we offer 6 different knitting kits. Our mission is to help everybody to discover the creative force within them.


Author’s design and technique

Our knitting kits partner is a talented and creative master from Russia – Anna Karelina. Her characters are the fluffiest, the funniest and the cutest that we could find. Every kit contains a unique design patters in the author’s personal style. We have also preserved the author’s knitting technique, We preserve the author’s techniques of all crafts; we don’t “copy-paste” the sets. We seek to highlight the unique approach of each author to both the technique and the final design of the work. Together with the authors we elaborate accessible explanation of each handmade process, create detailed instructions with step-by-step pictures.


3Presentable premium packaging.
We pay special attention to our packaging – it is bright and recognizable, so you don’t need to worry about having to wrap the kit with some additional present paper. Sturdy cardboard box with a colour print keeps the kit safe inside and good-looking outside. For additional protection, the packaging is laminated with shrink wrap.


2Maximum kit completion and colour printed step-by-step instruction booklet
Another unique feature of our kits is that they are complete and the customers don’t need to buy anything extra. The kits include wool of different colours, knitting needles, holofiber for stuffing, thread for sewing the details together, beads for eyes, and, if necessary, wire, satin ribbon, chalk. If you want to knit a cute toy, you can buy a TOYZY kit and immediately start making your soft little one. The instructions are arranged as a small book, which is very convenient, since you don’t need to rotate the scheme or try to find your way among individual printed sheets. The instruction bookis colour printed in a printing office, on coated paper.


Price formation
Our goal is to provide our customers with original design ideas with quality materials for an affordable price. For our knitting kits, we use Alize mohair yarn, as well as yarn of different Russian manufacturers. The retail prices for knitting kits vary from about €6 to €12. The price depends on the difficulty level: higher difficulty kits include more supplies.
Information for partners
Every partner discovering our products for the first time gets a few sample kits, as well as the originals of the paintings and toys. We can also arrange offsite training for the client’s staff, our masters can give a workshop on a certain technique, and our assistants will be glad to show you our entire project range. Information on newly launched products is sent by mail and, if the client is interested, samples are sent immediately.


Marketing and promotion
The most active way of promoting TOYZY kits is taking part in various fairs: area (Craft Formula, Creativeworld), seasonal/holiday fairs in Moscow. We also publish in our partner’s catalogs (EKSMO editorial house) and give workshops by invitation of our clients (Krasny Karandash art market). Crafts fans write about our kits in their blogs, our artisans also spread the word about our kits in social networks, including specialized handmade social networks. We also have our own pages in social networks, where we announce our new sets and other products and publish relevant news.